SKI for MS Visits Norway Mountain on

Nationwide Tour to Help People with Multiple Sclerosis Thrive

Ski for MS and change lives at this on-snow fundraiser

Norway, Mich. (December 21, 2016) – SKI for MS (formerly Vertical Express), a day-long community skiing fundraiser benefitting people with multiple sclerosis, will hit the slopes of Norway Mountain on January 28, 2016. One of nine stops in a nationwide event series, the Norway Mountain event benefits Can Do MS, a national nonprofit organization delivering educational health and wellness programs for families with MS. Programs focus on exercise, nutrition, symptom management, and the motivation to thrive in life.

“When we decided to buy the ski resort, we wanted to give back, and remember The Jimmie Heuga Express being one of the best events we’ve ever participated in,” said Neil Urban, an owner of Norway Mountain. “After finding out that SKI for MS wasn’t in the Midwest when we bought the resort, we thought this was a fantastic chance to bring it back to the community.”

SKI for MS features on-mountain and après activities for people of all ages and ability levels. New this year, Norway will include a cardboard box race. Individuals can register for only $25 at or call 1-888-Do-It-4-MS. Attendees who sign up early to fundraise will receive a personal web page that they can customize with their own messages and photos to honor loved ones touched by MS and inspire others to support their participation.  Attendees are also encouraged to create a team with friends and family, raise $100 to earn VIP perks, and continue fundraising to win a variety of exciting prizes.

The event features a variety of family-friendly activities, listed below.

Saturday, January 28

8-9:30 a.m.          Registration

                            Ticket Sales Level

9:45 a.m.             Jimmie Heuga Memorial Ski Down

                            Lineup at top of the hill at Valkyrie

10 a.m.-12 p.m.   Vertical Challenge

                           Valkyrie to Leipter/Triple Chair Lift

1-2 p.m.               Amateur Ski Race


2-4 p.m.               Cardboard Box Races


4-8 p.m.               Après Ski Party Featuring Live Music by Deja Brew, Food & Drink Specials

                             Summit Restaurant

5 p.m.                  Awards Ceremony

                             Summit Restaurant


Over the course of its 32-year history, the SKI for MS series has raised more than $11 million to support educational programs for those with MS and their families to help them thrive.


SKI for MS supports Can Do MS, a national nonprofit that changes lives for those with MS and their families. Because Can Do MS offers student scholarships, the more funds that are raised at this event, the more people the nonprofit will be able to serve. In 2017, Can Do MS aims to double its number of programs for people living with MS; this event series will make that a reality.

Can Do MS honors the legacy and beliefs of founder and Olympic ski racing medalist Jimmie Heuga, a pioneer in the MS care management field, who was diagnosed with MS at the height of his skiing career and later went on to revolutionize the way MS is managed today.

The SKI for MS series is supported by national sponsor, Sanofi Genzyme.

About Can Do MS
A national nonprofit organization based in Avon, Colo., Can Do MS delivers educational programs on exercise, nutrition, and symptom management to inspire and motivate long-lasting change for those with MS and their families to help them thrive. For more information, visit the organization’s website at or call 800-367-3101.

About SKI for MS

SKI for MS began when Can Do MS founder Jimmie Heuga organized the first Snow Express for MS in Alyeska, AK. Original participants included fellow world-class skiers Jean Claude Killy, Phil and Steve Mahre, Billy Kidd, Stein Eriksen, and Bernhard Russi, who together broke records when they skied one million vertical feet in 24 hours. This event raised the seed money needed to start Can Do MS and it continues to be an important fundraiser for the organization.